Case Study: Backroads
Backroads, the world's number one active travel company, wanted to inspire its existing customers to sign up for a new trip. They deployed Nimblefish Cross-Sell Marketing Engine for a landmark cross-selling system that turned their customers' fond memories into new-found revenue.
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“Cross-selling to existing customers can cost as little as ten percent of what it costs to acquire new clients”
- The Boston Consulting Group, “The Three Golden Rules of Cross-Selling”
