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Advisor™ Lets Travel Marketers Automate “Trusted Expert” Experience
SAN FRANCISCO, January 8, 2008—Nimblefish Technologies, Inc. the leading provider of automated marketing engines for Fortune 500 companies, announced that it will be exhibiting at EyeforTravel’s CRM conference January 29-30 in New Orleans. Nimblefish plans to showcase Advisor™, the newest addition to its suite of marketing software solutions that automate the delivery of relevant messages to consumers making purchase decisions, to marketing representatives from the largest hotel chains, destination resorts and travel websites. Advisor™ enables companies to provide expert guidance by delivering a “trusted advisor” experience on demand.
“The travel industry was an early pioneer in moving their booking engines to the Web. While consumers quickly embraced booking all facets of travel online, today, online travel research outpaces online travel booking by 2:1,” said Ed Dilworth, CEO of Nimblefish. “There’s a host of online resources from consumer review sites like Trip Advisor to expert sites such as Frommers to guide them to the best purchase decision for their needs. The challenge for travel marketers is how to have a voice in this process. Advisor™ provides a way to play a role in online customer research and sit along side these other resources.”
Automating the Trusted Advisor Experience
Nimblefish Advisor™ automates this experience by enabling companies to guide their customers through the research phase of their travel purchase decision using rich media technologies such as variable video. After the consumer has answered a series of inquiries about their specific needs and preferences, a relevant video is assembled on the fly based on the set of responses, delivering options that meet his or her specific criteria. For example, someone looking for a vacation destination would answer questions about the number and ages of travel companions, special interests and activities, and length of stay. The video assembled might include destination options with packaged tours suited to teenage children, for 7-10 days at family-friendly resorts.
“Video as an online tool has a huge impact on consumers in terms of bringing the experience to life. Once you make it relevant to them, they can see themselves on the beach of a fabulous resort or bicycling by fields of sunflowers in Provence. As a result, customers move quickly through the buying process,” adds Dilworth.
About EyeforTravel
EyeforTravel is a global online publisher focusing on distribution, marketing and technology developments in the travel and tourism industries. The EyeforTravel CRM conference looks at CRM from a marketing perspective, focusing on improving customer satisfaction, increasing customer loyalty and retention, as well as generating revenues and profit from cross sell and up sell activities
About Nimblefish Technologies
Founded in 1999, Nimblefish is the world's premier provider of automated marketing engines for Fortune 500 companies. From variable video to personalized websites to email and other web direct marketing tools, Nimblefish allows companies to engage in an ongoing dialogue with their best prospects. Nimblefish's comprehensive marketing engine suite enables large organizations to deliver relevant communications automatically to customers at key stages of the considered purchase process to significantly increase sales and enhance the customer brand experience. Nimblefish is based in San Francisco and its clients include AT&T, Lowe's and Pinnacle Entertainment among others.
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