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To Address the Current Trends in Relevant Communications Tools, Platforms
SAN FRANCISCO, March 3, 2008—Nimblefish Technologies, Inc. the leading provider of automated marketing engines for Fortune 500 companies, announced that Michele Sweeney, executive vice president of marketing solutions is a featured speaker at the Direct Marketing Association’s DMA B-to-B Marketing Conference in Orlando, Florida, March 3-5, 2008. The three-day conference takes place at the Rosen Center Hotel and is expected to attract business-to-business marketing professionals from multiple countries across myriad industries. Sweeney will be presenting Wednesday, March 5, at 3:30pm. Her session is titled “Marketing Relevancy: Minding Marketers’ Mindsets to Reap the Rewards.”
“B-to-B marketing is getting more and more challenging. In fact, pundits tell us the volume of business information is doubling every three years. As a result, instead of being better informed, your best prospects and customers are more confused than ever about your products and services and your competitor’s,” noted Sweeney. “The only way to cut through the noise and get their attention is making your communication with them relevant. Relevance is the key to engaging customers and changing the outcome.”
The DMA B-to-B Marketing Conference explores how business-to-business marketing is going direct by exploring the current state of direct marketing’s intensely data-driven and complex multi-channel universe. Attendees at this year’s conference will learn about topics ranging from search engine optimization to web analytics to online and offline integration and blogs and RSS. Keynotes will be presented over the three days from senior executives from Digitas, IBM Corporation, and OgilvyOne worldwide, among others.
About Nimblefish Technologies
Founded in 1999, Nimblefish is the world's leading provider of automated marketing engines for Fortune 500 companies. From variable video to personalized websites to email and other web direct marketing tools, Nimblefish allows companies to engage in an ongoing dialogue with their best prospects. Nimblefish’s comprehensive marketing engine suite enables large organizations to deliver relevant communications automatically to customers at key stages of the considered purchase process to significantly increase sales and enhance the customer brand experience. Nimblefish is based in San Francisco and its clients include AT&T, Lowe’s and Pinnacle Entertainment among others.
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