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High-Tech Media and Interactive Agency Veteran to Lead Sales Efforts
SAN FRANCISCO, May 3, 2007—Nimblefish Technologies, Inc. the leading provider of automated marketing engines for Fortune 500 companies, announced the appointment of Michele Sweeney to the position of executive vice president, marketing solutions. Sweeney joins Nimblefish from Kadium, an award-winning San Francisco–based interactive agency, where she held the position of vice president of business strategy.
“Michele has more than 20 years of experience in the technology and entertainment markets, bringing an extensive background rich in advertising and marketing to her position at Nimblefish,” said Randy Spurrier, CEO of Nimblefish. “As we prepare to launch the next generation of our marketing software, we believe our platform will be very attractive to agencies and companies engaged in developing and managing interactive campaigns. Michele will be instrumental in bringing them the Nimblefish solution.”
In her role at Kadium, Sweeney created strategies for such world-class brands as Genentech, Adobe, and Sony to leverage interactive marketing to create sales growth and engage customers.
Prior to Kadium, she held positions as the group director of CMP Publishing’s games and entertainment division; VP of business development at the B2B portal SmartAge; and 15 years at Ziff-Davis Publishing, where she worked in various senior management roles for PC Week, Family PC, and Corporate Computing. She holds a bachelor’s degree in English from College of the Holy Cross.
About Nimblefish Technologies
Founded in 1999, Nimblefish is the world's premier provider of automated marketing engines for Fortune 500 companies. From variable video to personalized websites to email and other web direct marketing tools, Nimblefish allows companies to engage in an ongoing dialogue with their best prospects. Nimblefish's comprehensive marketing engine suite enables large organizations to deliver relevant communications automatically to customers at key stages of the considered purchase process to significantly increase sales and enhance the customer brand experience. Nimblefish is based in San Francisco and its clients include AT&T, Lowe's and Pinnacle Entertainment among others.
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