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Relevant Communications Solution Augments Sales, Shores Up Closing Efforts
SAN FRANCISCO, June 6, 2008—Nimblefish Technologies, Inc. the leading provider of automated marketing solutions for Fortune 500 companies, is using its robust marketing software platform to help Marriott Vacation Club International (MVCI) close timeshare sales by increasing conversation rates and supporting its account team’s efforts to re-engage prospective buyers. The centerpiece of the solution is the delivery of relevant and engaging content about Marriott’s Vacation Club properties delivered via email, website and video content packages uniquely tailored to each prospect’s expressed interest and preferences.
“We’re thrilled to be working with Marriott Vacation Club to support their new customer acquisition efforts as well as up-selling and cross-selling their existing owners, ”said Ed Dilworth, CEO of Nimblefish. “The Nimblefish N.6 marketing platform is ideally suited to marry relevant customer messaging with customer profile data to expedite the sales cycle for hospitality marketers in the timeshare business.”
Specifically, the Nimblefish solution delivers an automated, multi-touch relevant communication program that includes customized email, print and PURL™ websites with variable video content. Each touch provides prospective buyers with more information about their specific property of interest.
“Marriott timeshare owners purchase their week(s) because of Marriott’s reputation of delivering a quality product with outstanding customer service,” said Michele Sweeney, executive vice president of marketing solutions for Nimblefish. “As a result of Marriott’s stellar reputation and Nimblefish’s automated marketing solution, we’re already seeing a very strong response to the direct mail—much higher than industry standards—and significant video click-through and viewership.”
Located in Orlando, Florida, Marriott Vacation Club International was the first branded hospitality company to enter the timeshare industry in 1984. Today it is a premier provider of vacation and leisure experiences and the recognized global leader in development, operations and sales of vacation ownership resorts. Marriott Vacation Club owners number more than 350,000. In 2006, Marriott Vacation Club International saw year-end revenues of more than $1.83 billion.
About Nimblefish Technologies
Founded in 1999, Nimblefish is the world's premier provider of automated marketing engines for Fortune 500 companies. From variable video to personalized websites to email and other web direct marketing tools, Nimblefish allows companies to engage in an ongoing dialogue with their best prospects. According to a 2006 American Interactive Consumer Survey, 85% of consumers shop online for offline purchases. Nimblefish’s comprehensive marketing engine suite enables large organizations to deliver relevant communications automatically to customers at key stages of the considered purchase process to significantly increase sales and enhance the customer brand experience. Nimblefish is based in San Francisco and its clients include AT&T, Lowe’s and Pinnacle Entertainment among others.
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