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Nimblefish Advisor™ Marketing Software Aids Consumer Purchase Decisions for Refrigerators
SAN FRANCISCO, June 13, 2008—Nimblefish Technologies, Inc. the leading provider of automated marketing solutions for Fortune 500 companies, was selected by Sears Holding Company to create a “trusted expert” experience for its prospective refrigerator buyers to help them choose the appliance that best fits their needs, budget and design style. Working with Sears’ relationship marketing team and company spokesperson, Ty Pennington, Nimblefish created a sequence of questions to help buyers narrow their choices called “Find My Fridge”. A video presentation hosted by Pennington offers a selection of the best models in response to their stated preferences as well as additional hints and tips about buying a refrigerator, and then concludes with links to check out Pennington’s customized top three picks.
“The Sears Advisor campaign really amplifies the power of automated marketing solutions utilizing variable video to move customers along the purchase continuum, ”said Ed Dilworth, Nimblefish CEO. “This is especially effective when you have a recognized spokesperson, a strong national brand and a considered purchase decision that merits a thoughtful dialogue. Customers need and want good counsel to guide them in developing a short list.”
“The Sears relationship marketing team wanted to update and automate their “hot leads” program, adding a video component to really engage prospective buyers and provide a better customer experience online, ”said Michele Sweeney, executive vice president of marketing solutions for Nimblefish. “By integrating the solution and streamlining the buying process for their registered users, they’re shortening their sales cycles and selling more refrigerators.”
About Nimblefish Technologies
Founded in 1999, Nimblefish is the world's premier provider of automated marketing engines for Fortune 500 companies. From variable video to personalized websites to email and other web direct marketing tools, Nimblefish allows companies to engage in an ongoing dialogue with their best prospects. According to a 2006 American Interactive Consumer Survey, 85% of consumers shop online for offline purchases. Nimblefish’s comprehensive marketing engine suite enables large organizations to deliver relevant communications automatically to customers at key stages of the considered purchase process to significantly increase sales and enhance the customer brand experience. Nimblefish is based in San Francisco and its clients include AT&T, Lowe’s and Pinnacle Entertainment among others.
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