NIMBLEFISH ADVISOR™ HELPS DRIVE ONLINE PURCHASE DECISIONS

Nimblefish Technologies Launches New Marketing Tool

SAN FRANCISCO, August 13, 2008—In a significant product introduction,
Nimblefish Technologies today announced the launch of a new marketing tool, Nimblefish Advisor, which enables a marketer to open up a relevant online dialogue with a customer as he or she considers a purchase.  Nimblefish Advisor starts by asking a series of questions, the answers to which trigger the instant delivery of variable video content tailored to the customer’s specific needs, with personalized, relevant information, advice, and recommendations to help narrow their purchase options.  This innovative tool, which can reside on a company’s website, in an online display ad, on a microsite or PURL™ (personal URL), or arise from a Google search, makes all of this happen automatically.

“Giving good counsel to customers was easy when they were standing in front of you,” said Ed Dilworth, Nimblefish CEO.  “It’s a little trickier now that they’re researching their purchases on the web.  By providing a tool that can reach them through an online ad or on their site, we’re helping marketers give their customers the same level of personalized service online as they might receive in their stores.”

Nimblefish Advisor™ solutions are already in development for or being employed by several major retailers, and more are on the way for marketers in a variety of different product and service categories.  Of special appeal to marketers is the fact that the solution can leverage a wide range of their existing creative assets, including illustrations, still photography, and full-motion video, to rapidly build customized video presentations.  And, for a complete end-to-end customer engagement solution, Nimblefish Advisor™ can work hand-in-hand with the Nimblefish Nurture™ marketing engine to continue the customer dialogue.  Nimblefish Nurture™ is a direct marketing program that automates delivery of personalized email, direct mail, or variable video on a schedule that is fine-tuned to each individual customer’s product purchase cycle.

About Nimblefish Technologies

Founded in 1999, Nimblefish is the world's premier provider of automated marketing engines for Fortune 500 companies. From variable video to personalized websites to email and other web direct marketing tools, Nimblefish allows companies to engage in an ongoing dialogue with their best prospects. According to a 2006 American Interactive Consumer Survey, 85% of consumers shop online for offline purchases. Nimblefish’s comprehensive marketing engine suite enables large organizations to deliver relevant communications automatically to customers at key stages of the considered purchase process to significantly increase sales and enhance the customer brand experience. Nimblefish is based in San Francisco and its clients include AT&T, Sears, and Marriott, among others.