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AT&T B2B Campaign Garners Finalist Status
SAN FRANCISCO, October 17, 2007—Nimblefish Technologies, Inc. the leading provider of automated marketing engines for Fortune 500 companies, received a 2007 Silver ECHO Award in the publishing/entertainment category for its customer acquisition campaign for Pinnacle Entertainment Group, a large casino operator from Las Vegas. Additionally, its work for AT&T’s Select Accounts Group earned finalist recognition for a cross-sell campaign aimed at increasing incremental revenue and lowering cost per lead among its small to medium-size business customers.
The International ECHO Awards are produced by the Direct Marketing Association and are considered the Oscars of direct marketing. A highly coveted industry honor, the ECHO is the only comprehensive international direct marketing award recognizing excellence in strategy, creativity, and results.
“We are thrilled to receive the Silver ECHO Award for our work on the Pinnacle campaign,” said Amy Maniatis, vice president of marketing for Nimblefish. “To be chosen out of a field of over 1,100 submissions from the best direct marketing agencies in the world is a huge honor. We are equally pleased to receive accolades for our work on the AT&T campaign.”
ECHO Award entries are categorized into twelve primary business segments. Winners are chosen after three rounds of qualifying by direct marketing experts and the ECHO committee, senior members of the direct marketing community. Campaigns are evaluated for their response results, marketing strategy, and creative components and winners in the various segments receive gold, silver, or bronze ECHOs.
“The Pinnacle campaign goal was to attract new customers to their recently opened casino property in Louisiana,” said Suzann Stone, vice president, travel and entertainment for Nimblefish. “Our solution was derived through a unique partnership with Casino Marketing Alliance and Pinnacle Entertainment Group. Using Nimblefish marketing engines to deliver relevant, personal communications to prospective customers, the Pinnacle campaign achieved an unprecedented offer redemption response and generated seven digit revenues from patrons new to Pinnacle.”
The awards were presented at a black-tie gala at the DMA07 Conference and Exhibition in Chicago.
About Nimblefish Technologies
Founded in 1999, Nimblefish is the world's leading provider of automated marketing engines for Fortune 500 companies. From variable video to personalized websites to email and other web direct marketing tools, Nimblefish allows companies to engage in an ongoing dialogue with their best prospects. Nimblefish’s comprehensive marketing engine suite enables large organizations to deliver relevant communications automatically to customers at key stages of the considered purchase process to significantly increase sales and enhance the customer brand experience. Nimblefish is based in San Francisco and its clients include AT&T, Lowe’s and Pinnacle Entertainment among others.
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