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Wins the 2007 Silver ECHO Award, the Oscar of Direct Marketing
SAN FRANCISCO, October 17, 2007—Nimblefish Technologies, Inc. the leading provider of automated marketing engines and the Casino Marketing Alliance (CMA), the premier casino direct marketing company scored big with a Silver ECHO Award for their work with Pinnacle Entertainment, Inc. (Pinnacle), a leading casino operator headquartered in Las Vegas. The awards were presented last night at a black-tie gala at the Direct Marketing Association’s (DMA) 2007 Conference and Exhibition in Chicago.
Strategy+Data+Analytics+Technology The sophisticated direct marketing system was designed to attract customers to L’Auberge du Lac, Pinnacle’s premiere casino resort in Louisiana. The strategy was all about playing the numbers and identifying the winning combination to increase customer acquisition, optimize customer offers and ensure repeat visits. First CMA compiled casino patron information from Global Cash Access (GCA) and constructed models in order to predict each prospect’s Average Daily Theoretical value (“ADT”). Once the behavioral analysis was complete, relevant, personalized messages with accompanying custom offers were sent via direct mail, email and personalized URL (“PURL”) websites through an automated multi-touch curriculum provided by Nimblefish. Finally, complex experimental design set the stage for optimization in the next phase.
“The collaboration among Nimblefish, CMA and our partner GCA created a best-of-breed solution that resulted in an unprecedented offer redemption response for an acquisition program and generated seven digit revenues from patrons new to Pinnacle,” said Brian Flynn, co-managing director of CMA.
“To be chosen out of a field of over 1,100 submissions from the best direct marketing agencies is a huge honor and validates our integrated, automated direct marketing approach for casino resorts,” said Suzann Stone, vice president, travel and entertainment for Nimblefish. “Our unique partnership with Casino Marketing Alliance and Pinnacle demonstrates how effective combining behavioral data with relevant, personal communications is in order to engage prospects and transition them into loyal customers,”
About the ECHO Awards
The International ECHO Awards are produced by the DMA. A highly coveted industry honor, winners are chosen after three rounds of qualifying by direct marketing experts and the ECHO committee, senior members of the direct marketing community. Categorized into twelve primary business segments, campaigns are evaluated for their response results, marketing strategy, and creative components. Winners in the various segments receive gold, silver, or bronze ECHOs.
About Casino Marketing Alliance
Founded in 2004, CMA significantly improves customer economics at each stage of the customer lifecycle by measurably increasing each patron’s preference for its clients’ properties. CMA drives results by transforming insights from casino patron data into proprietary models tailored for each casino. CMA then embeds these models into rules based micromarketing programs that deliver exactly the right messages and offers at exactly the right time to transition new patrons into loyal customers and increase brand preference.
About Nimblefish Technologies
Founded in 1999, Nimblefish is the world's premier provider of automated marketing engines for Fortune 500 companies. From variable video to personalized websites to email and other web direct marketing tools, Nimblefish allows companies to engage in an ongoing dialogue with their best prospects. Nimblefish's comprehensive marketing engine suite enables large organizations to deliver relevant communications automatically to customers at key stages of the considered purchase process to significantly increase sales and enhance the customer brand experience. Nimblefish is based in San Francisco and its clients include AT&T, Lowe's and Pinnacle Entertainment among others.
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