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Mojave’s Cleaner, More Engaging, Easier-to-Navigate Site Design Draws Traffic
SAN FRANCISCO, November 29, 2007—Nimblefish Technologies, Inc. the leading provider of automated marketing engines for Fortune 500 companies, unveiled its website re-design engineered by Mojave, an interactive agency that works with leading brands such as Palm Treo and Anchor Brewing Company.
“With the redesign, Mojave helped Nimblefish position our enterprise-class marketing software platform more effectively with bold, inspiring imagery and more intuitive content organization,” said Amy Maniatis, vice president of marketing strategy for Nimblefish. “Combining a cleaner, more modern navigation with one-click pop-out graphics and charts, the new Nimblefish site presents a comprehensive overview of our marketing solutions so clients better understand the complete range of Nimblefish options.”
The Mojave redesign walks clients through the Nimblefish Marketing Engine Suite, a hosted software platform made up of three automated marketing solutions that systematically guide customers through considered purchased decisions. As a result of the redesign, Nimblefish has seen a marked increase in traffic to the site, reflected in more page visits as well as higher search engine rankings.
“Nimblefish’s solution suite is sophisticated, yet practical and efficient,” says Robert Gourley, creative director of Mojave. “The new website reflects that notion with a brighter palette and a livelier interface. Meanwhile, the back-end structure of the site allows Nimblefish to expand the site, adding new rich media and video content whenever and wherever they choose.”
About Mojave Interactive
Mojave, an interactive agency based in San Francisco, California, works with leading brands to create engaging experiences that go far beyond the banner. It was founded by creative director Robert Gourley, who had previously worked with such brands as Apple, 7up, Microsoft and Yahoo. Mojave specializes in creating engaging user experiences that live across multiple media; building community around brand principles; and empowering customers to become advocates for brands. www.mojaveinteractive.com
About Nimblefish Technologies
Founded in 1999, Nimblefish is the world's leading provider of automated marketing engines for Fortune 500 companies. From variable video to personalized websites to email and other web direct marketing tools, Nimblefish allows companies to engage in an ongoing dialogue with their best prospects. Nimblefish’s comprehensive marketing engine suite enables large organizations to deliver relevant communications automatically to customers at key stages of the considered purchase process to significantly increase sales and enhance the customer brand experience. Nimblefish is based in San Francisco and its clients include AT&T, Lowe’s and Pinnacle Entertainment among others.
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