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Steve Bach
COO and President

Steve Bach

Steve has nearly 20 years of corporate operations and finance experience, including extensive experience in managing high-growth startup companies. His background includes executive roles at a variety of venture-backed companies, among them SuccessFactors, a provider of online human capital management software; iReady, producers of semiconductor products for high performance storage networks; and Citadon, a creator of online collaboration software for the construction industry. His financial and strategy experience also includes various leadership roles at Frito-Lay, AMR (parent company to American Airlines), and the management consultancy firm Cresap. Steve also served as a pilot and officer in the United States Navy. He earned a bachelor’s degree in economics at UCLA and an MBA at Stanford University.

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It’s all about relevance, the micromarketer’s mantra.

— BusinessWeek, “The Vanishing Mass Market”

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