Once the relevance strategy for a marketing program has been defined, Nimblefish system engineers configure the N.7 platform to realize that strategy with a finely tuned engine designed to deliver the right message to the right person at the right time. The steps include:
- Setting up Nimblefish Nurture™ Content Manager for the efficient creation, proofing, and approval of relevant content
- Configuring relevance rules
- Loading and configuring PURL® templates
- Setting up print templates and configuring print automation processes
- Setting up email processes
- Configuring messaging and/or offer testing rules
