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The Nimblefish™ Marketing Engine Suite is a sophisticated technology platform that enables large and leading organizations to systematically guide customers through considered purchase decisions, winning hearts and minds while providing the best customer experience. From variable video on demand to web-integrated direct marketing, Nimblefish’s leading-edge technologies let you reach out to customers automatically—and stay in touch until they’re ready to buy, and beyond.
Introducing Nimblefish™ Vision, Advisor, and Nurture
The Nimblefish Marketing Engine Suite is made up of three automated marketing solutions: Vision, Advisor, and Nurture. Vision lets you respond to customer interest with a media-rich variable video presentation for when your customer is saying, “Tell me more.” Advisor goes deeper when your customer needs expert assistance—essentially asking, “What’s the right solution for me?”—by enabling companies to provide guidance and inspiration on considered purchases and deliver a “trusted advisor” experience online. Nurture automates the delivery of a timely, relevant, and engaging curriculum of follow-up communications when your customer says, “I need to think about it.”
Nimblefish marketing engine solutions work together to provide customers with an engaging and helpful experience as they contemplate a considered purchase decision. Together, Nimblefish marketing solutions give your business a competitive advantage throughout the considered purchase sales cycle.
The Consideration Phase Is Too Important to Leave to Chance
Whether they ultimately buy online or in person, today’s customers research their purchases online. Your website may include detailed information about your products, but does it offer a discerning way for customers to learn which solutions are right for them?
Nimblefish marketing engines solve considered-purchase marketing challenges by enabling companies to ask about a customer’s specific needs and then respond with tailor-made expertise, guiding them toward the best product decision for them and helping to close the sale.
Meet the Marketing Engine That Never Sleeps
In a 24/7 world, customers are continuously searching for information. Nimblefish marketing engines let you respond with media-rich variable video, individually customized to customers’ specific interests, whenever they ask for it. Nimblefish engines can also trigger email and print follow-up touches to nurture customers throughout the purchase-consideration phase. A smart way to enhance other sales and awareness efforts, Nimblefish’s automated touch curriculums can span weeks or even months. And every touch can link back to a PURL™ website loaded with resources to help make the buying decision an educated one.
Nimblefish marketing engine solutions enable you to create a dialogue with customers similar to the way a knowledgeable expert would handle a customer, helping to educate them, and guiding them toward the purchase that’s right for them, whether they make it online or in person. Continuously aware of each customer’s interests and where they are in the consideration phase, Nimblefish engines inspire, educate, advise, and nurture the next generation of loyal customers day and night.
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