Everyone knows how helpful it is to have expert guidance when you’re shopping for a considered purchase. But not everyone can talk directly with an expert where and when they want to. Nimblefish Advisor™ enables companies to provide guidance and inspiration on considered purchases at the moment of inquiry and delivers a “trusted advisor” experience on demand.

Automating the Trusted Advisor Experience
To provide sound advice, a good advisor takes three steps. First, they ask a few questions to make sure they understand the customer’s needs. Then they net it out for the customer and narrow down the options with relevant advice and recommendations. Finally, they facilitate decision-making by helping the customer evaluate the options and make the decision that’s right for them.

But with more and more customers doing their research online, how do you deliver this personal level of guidance throughout the consideration phase?

Nimblefish Advisor automates these steps and lets you systematically guide your customers through the considered purchase cycle. Nimblefish Advisor asks your customers questions using rich media technologies, rewards the customer with a relevant video assembled on the fly using variable elements, and drives action by facilitating decision making.

Ask the Right Questions Easily Using an Interactive User Interface
Here’s how it works: Uncertain about which product is right for her, your customer has come to your website to learn more. A Nimblefish Advisor–enabled website queries the customer and helps them answer “What’s the right solution for me?” Nimblefish Advisor begins by generating a graphically interesting interactive questionnaire with the same questions a knowledgeable expert would ask. Advisor includes a library of interactive design templates to choose from and allows you to ask the questions in a way that’s easy and engaging. Advisor also supports integration with existing questionnaires developed in Flash or HTML through the Advisor API.

Deliver Relevant Advice Using Dynamically Generated Video
Using customer provided information, a relevant video is dynamically generated which presents an answer germane to the inquiry. How do we do it? Using the customer’s answers, our Vision variable video system dynamically generates a relevant video for each customer. Nimblefish Vision makes it possible for the customer to have the same personalized advice and recommendations a good trusted advisor would give her, instantly.

Leverage the Creative Assets You Already Own for Greater Impact
Nimblefish Vision makes it simple to build video from a wide range of existing creative assets. These may include still photography, product descriptions and details, animations, full-motion video, music, and voice-over narration. The unique Vision video composition system and approach makes it simple to rapidly build video content by leveraging existing libraries of still photography, adding motion in the form of pan, zoom, transitions, and animation, and combining these elements with music and voice-over.

Advisor Facilitates Decisions and Drives Action in Two Ways
After viewing the video, some customers will be ready to make a decision. But purchases that require more consideration often require more nurturing. The Advisor solution is configured to support these two distinct paths to decision making.

• Make sure the sale is always just a click away: The same relevance rules that determine how Advisor responds with relevant video determine the product links that will be presented in the form of a resource library on your customer’s viewing page. In this way, Advisor allows you to automatically generate a relevant resource library of product links and more information to help move the customer toward a closed sale.
  
  
• Stay in touch until you make the sale: For products or services that require more depth and time for consideration, the Advisor solution lets you end the Vision video with a call to action to sign up for more detailed information. From there, our Nimblefish Nurture engine allows you to follow up with an automated sequence of touches delivering more detailed information, personalized for the customer and guiding them through any remaining uncertainties, just like a good advisor would do. Nurture will also automate the distribution of leads and integration with your CRM system.

Whether in print or email, every Nurture touch can link back to a individual PURL® website loaded with resources to help guide the customer toward an informed purchase. The relationship is nurtured until the sale is final, and beyond in some cases, allowing you to continue to sell and cross-sell to your most satisfied customers.

Get More from Your Advertising Investments
Like all Nimblefish solutions, an Advisor experience will dovetail with and lend support to traditional advertising and outreach programs. In addition, Nimblefish Advisor can provide a strong call-to-action to any advertising campaign. Whether on the web or in print, radio, TV, or direct marketing, every advertisement can suggest customers learn more or “consult an expert” at your website—providing a direct, targeted and automated track for getting your customers through the consideration cycle.