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Nimblefish Nurture™ automates the delivery of a sequence of timely, individualized communications whenever a potential customer indicates interest. Unlike traditional sales follow up, which can arrive too late or lapse over time, Nurture allows you to automate follow up with relevant, in-depth information within days or even minutes of an inquiry and actively maintain a dialogue with each potential customer as long as it takes to make the sale.
Deliver the Right Message at the Right Time, Automatically
Nimblefish Nurture lets you build automated marketing engines that pay attention to key moments of truth in the sales cycle—times when the right message can make or break a sale. It's this combination—the right message relevant to each customer's needs delivered at the moment when they are listening—that makes Nurture marketing so effective.
Take Control of the Consideration Phase
While traditional marketing strategies attract interest and sales efforts focus on making the sale, the consideration phase before a purchase and loyalty phase afterward are often overlooked. Nimblefish Nurture allows companies to track where customers are in the considered purchase process and respond with appropriate information tailored to their needs and interests, building a relationship that leads to closed sales and ongoing customer loyalty.
Get More from Your Advertising Investments
Like all Nimblefish solutions, Nurture touch curriculums dovetail with and lend support to traditional advertising and outreach programs. As ad campaigns and other sales and marketing methods collect customer data, Nurture seizes these opportunities to build lasting relationships. Nurture systems can also be geared to support the sales team with automated lead distribution, real-time prompting to individual reps, and on demand Nurture capabilities.
Relevant Email, Direct Mail, PURL™ Websites, and Variable Video
Using individualized email, digitally printed direct mail, personal URL (PURL™) websites, and variable Vision video, Nurture provides an in-depth and multimedia experience to customers. Nurture-driven email and direct mail touches are anything but ordinary. First there’s the timing. Nurture uses your business rules to decide what touch will be most helpful and when that touch should be delivered. In addition, Nurture touches are dynamically generated one at a time so they are always visually relevant and personalized with a unique website address and other details. Nurture hooks each customer into their PURL website, which may include a relevant Vision video to entice a visit. When they visit their PURL, Nurture automatically generates the site on the fly based on their data—including content that speaks to their needs, preferences, and history. And each time they visit their PURL, you learn a bit more about them, so their PURL always reflects their latest interests.
Three Types of Nurture Curriculums
Nimblefish Nurture engines can be customized to address three marketing opportunities rich with bottom-line potential:
- Hand-raiser Nurture Curriculums: Initiate in-depth, deeply relevant dialogues with prospective customers when they are actively in consideration of a significant purchase.
- Cross-sell Nurture Curriculums: Deliver timely, relevant information about more complete solutions and services complementary to an individual's recent purchase.
- On-Demand Nurture Curriculums: Empower the sales team to trigger individualized marketing communications on demand that keep top-of-mind awareness high and inspire an ongoing dialogue with each customer.
Guide Hand-Raisers with Timely, Automated Follow-Up
Nimblefish Nurture gives businesses the ability to actively guide each prospective customer through the consideration phase of a purchase, providing in-depth expertise and guidance as the customer explores their options. Using a PURL website and variable Vision video to deliver customized content online, hand-raiser marketing ensures that every potential customer hears a business's complete story, told as it relates to their particular needs. It's like having your most expert sales representative dedicated to each potential customer, whether it takes a few days or several months to reach a purchase decision. The result? Dramatically increased sales, increased customer loyalty, and a more effective sales force.
Automate Solution Cross-Selling
Every sale is an opportunity to present a customer with a broader, more complete solution. In the past, that meant a personal visit, phone call, or note from a sales person. Today, with more customers, more products, and rapidly increasing complexity in product offerings, cross-selling is an operational challenge. Nimblefish Nurture enables companies to get smart about cross-selling solutions to existing customers. Our Nurture engines use customer data to automatically trigger a curriculum of sophisticated cross-sell communications, including individual PURL websites loaded with deeply relevant content such as variable Vision video. The Nimblefish relevance rules engine controls the curriculum for each customer, educating them about their best “next step” solutions based on their recent purchase. Nimblefish Nurture cross-selling solutions achieve the depth of capability, precision, sophistication, and timing necessary to generate the maximum profit.
Empower Sales Reps to Deliver Personal Service On Demand
The best sales people guide a customer through the purchase decision-making process, sharing expertise on topics of interest, answering questions, and acting as a trusted advisor, especially during the consideration phase of a purchase. Nimblefish Nurture solutions enable sales representatives to leverage your expert content to build a trusted advisor relationship with each and every customer. Nimblefish Nurture solutions do more than help sales people be more effective; they fundamentally change a customer's relationship with a business. Through a series of individualized multimedia touches, the sales representative initiates an ongoing, personal dialogue with each customer, who in turn visits a PURL website, watches a relevant Nimblefish Vision video, learns more, and triggers the next level of communication. In a short time, a history and a relationship have been established, cementing loyalty and fostering repeat purchase activity.
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