Nimblefish Vision™ is a scalable, fully automated web video publishing platform that delivers variable video on demand. Unlike traditional methods of web video publishing, Vision dynamically assembles video from media elements. Ideally suited for large-scale web video applications as well as relevant, on-the-fly video for individual customers, Vision is radically changing the way companies think about using video online.

Fact: Consumers Respond to Video
The numbers are in. Your customers love online video. They love selecting and watching video on their own terms. They love the completeness of an overall presentation. They love the media-rich, enhanced customer experience. Video as an online marketing tactic increases conversion rates and has a positive effect on deal size. When consumers are considering a major purchase, they do research. And whether they do it online or at your store, they appreciate the opportunity to watch a video that helps guide them through the difficult decision-making process.

Fact: Video Is Labor Intensive to Produce and Update
If you’ve embarked on the process of creating videos about your products and services, you know what a time-consuming and expensive process it can be. In a dynamically changing market with frequent product updates, the cost of systematically updating videos with new product information can be overwhelming. The costs of changes in video content are further complicated at larger companies by localized language requirements and periodic changes in company branding. In a traditional video process, updating video means re-engaging in a complicated and expensive digital video production process, starting with finding the multi-gigabyte digital master file, and frequently involving studio time as well as digital video production editing and IT work to complete the process.

The Future of Web-Based Video Is Dynamic Composition
Unlike traditional video production strategies, the Nimblefish Vision system generates variable videos on demand from individual media components. The advantages of this unique approach are dramatic in two targeted application areas:

• Relevant video: Nimblefish Vision videos can be customized on the fly to present information germane to the customer’s buying requirements. By using relevance rules to control individual acts and scenes of the customer’s video, the Vision platform provides each customer with exactly the right content for their situation. This relevant video capability can be used to create powerful trusted advisor experiences for the viewer that educate, narrow the selection, and in the end, increase conversion and deal size.
  
  
• Large video libraries on corporate websites: For companies looking to use video as a significant part of their online customer experience, the cost of creating and upgrading videos can be daunting if not prohibitive. By keeping media assets editable, our on-the-fly approach to video has major advantages for corporations whose products change, who desire a consistent customer experience across video content, and/or who have video needs in multiple languages.

Leverage the Creative Assets You Already Own for Greater Impact
Nimblefish Vision makes it simple to build video from a wide range of existing creative assets. These may include still photography, product descriptions and details, animations, full-motion video, music, and voice-over narration. The unique Vision video composition system and approach makes it simple to rapidly build video content by leveraging existing libraries of still photography, adding motion in the form of pan, zoom, transitions, and animation, and combining these elements with music and voice-over.

Separating Content and Format to Make Updates Easy
In traditional approaches to video media assets are merged into a very large frame-by-frame digital video files. By contrast Nimblefish Vision leaves the content assets as isolated and easily editable components. If you use a still photo as part of your video, even if combined with effects such as pan, zoom, and transition effects, that photo remains an isolated and editable component in your Vision video. Should a photo need to be updated, you simply replace that one photo, and instantly the entire video has been updated. The process is similar, and equally efficient, for changes to other elements, including voice-over, text, animation, and full-motion video scenes.

A Consistent Branded Experience for Your Customers
The Vision system allows you to create branded scene layouts, player “skins” and act/scene structures for different types of video content, ensuring a consistent design and branding for all video output while still allowing multiple individuals within your organization to contribute to asset and video creation. Easy-to-use web-based editing tools let you make changes, update content, implement careful approval processes, and add new material whenever necessary.

Reducing Bandwidth While Increasing Quality
The Nimblefish Vision approach has other advantages, such as increasing image quality relative to traditional full-motion video, and reducing bandwidth by as much as fifty percent over traditional video approaches.

Designed for Scalability and Ease of Integration
Incorporating a high-availability, scalable, and secure front end using an intuitive Web 2.0 editing user interface, combined with a sophisticated CDN network back end, Vision is built to handle spikes in demand and easily integrate with existing web content publishing systems.