Nimblefish - PURL Websites

PURL Websites overview
Nimblefish systems generate a unique, personalized, highly trackable PURL website (personalized URL) with every print or email piece. Not only is this an ideal way to deliver detailed, personalized content directly to every prospect or customer you contact, it is an opportunity to request more information from those who visit and learn more through click stream analysis. A visit to a PURL™ can also be used to trigger subsequent marketing activities, such as a phone call from a sales rep or another postcard deepening your product story.

PURLs are based on an easy-to-remember URL related to but not the same as your organization's website. PURL™ websites appear to your customers to be part of your website, but are in fact dynamically generated and hosted by the Nimblefish N.6 state-of-the-art data center. Nimblefish's servers generate each PURL™ spontaneously as it is accessed, dynamically drawing content and data from your Nimblefish system. N.6 uses a J2EE messaging architecture and clustered server configuration to enable redundancy, scalability, and automated fault tolerance for rock solid reliability and a satisfying customer experience.

To find out more about how Nimblefish can help you improve sales and your
bottom line, contact a Nimblefish Representative in your area.

“The evolution from mass to micromarketing is a fundamental change driven as much by necessity as opportunity.”

— BusinessWeek, “The Vanishing Mass Market”