Event-Triggered Marketing
Event-triggered marketing is the most targeted and cost-efficient method of lifting the spending of your best customers. The Nimblefish N.6 platform is ideally suited to automate event-triggered marketing, allowing you to systematically implement cross-sell or follow-up on an inquiry or any other hand-raising activity.

Applications of event-triggered marketing
Event-triggered marketing programs powered by Nimblefish technology are aimed at increasing customer loyalty, retention, frequency of purchase, and lifetime customer spending. It can be as simple as an automated thank you card or as complex as a comprehensive product lifecycle marketing program that systematically touches a customer at appropriate times through the life of their purchase. Each touch point, whether through email, printed direct mail, or PURL™ website (personalized URL), is always tailored to the individual with relevant, personalized messaging that encourages loyalty and increases repeat purchase behavior.

Integrating with your database systems
Nimblefish's engineers work with your IT team to interface with your corporate CRM, web, or transactional system. Whenever a customer event occurs, the customer data record can be transmitted immediately to your Nimblefish system. Each customer transaction record received then activates one or more appropriately timed communications incorporating a trackable PURL™ website, so you know when a customer is interested, and what they're interested in.

Integration with your web-based applications
Nimblefish N.6 can be utilized as an on-demand engine to enable automated marketing capabilities from existing corporate web applications, such as marketing collateral systems. Using secure web-based APIs and services, N.6 can manage the complexity of on-demand marketing applications while relying on the existing user interface and authentication capabilities of your in-house applications.